Marco Broccardo

Entrepreneur

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Eurocom, a mobile marketing and specialist prize sourcing and fulfilment company, was founded by Marco Broccardo together with two business partners in 2005. Eurocom specialises in turning interactions into intelligence, a key aspect of any brand campaign. According to Marco, the industry has evolved since his inception almost several years ago. He says it has become more competitive, which means the ability to adapt, be nimble and still remain focussed on your core strengths is vital.

An entrepreneur at heart, sales is Marco’s forte. He began his career as an external sales manager in the banking industry. He then became sales manager of a mobile marketing company, after which he opened the doors of his own company, Eurocom.

Personal achievements
Marco founded the Mountain Heights initiative after conquering his drug addiction, with the vision of increasing awareness regarding the severity of drug addiction in South Africa today and to ultimately realise the goal of giving hope to the addicted. He often counsels recovering addicts and speaks at various events to raise awareness about the dangers of drug abuse. Marco has written a book titled “From Gutter Depths to Mountain Heights” which he hopes to have published one day. (Visit the Mountain Heights Facebook page to find out more about the initiative).

One of the Mountain Heights initiatives that Marco is currently working on is the Seven Summits Challenge – His aim is to climb all seven of the world’s highest mountains. He has already climbed three to date: Kilimanjaro, Kosciuszko and Aconcagua.

Additionally, Marco was recently part of a team of three who successfully completed an expedition to achieve a world first of being the first men to cross the Empty Quarter (Rub’ al Khali) in the Arabian Peninsula unsupported. Their journey started on Monday, 4 February 2013, in Salalah, Oman and ended at the historic Dubai Creek in Dubai on Friday, 15 March. This 40 day trip saw these men walk a total of 1210kms, enduring very high temperatures, all while pulling an expedition cart that weighed over 400kgs containing their supplies. (Click here for more info)

Management style
Marco sees himself as a dynamic leader, who is solution driven, inspiring and progressive. He recalls the proudest moments in his career being the time he was awarded the Top Young Entrepreneur of the Year, the time he was included in the Mail & Guardian Top 200 Young South Africans, and the fact that Eurocom has developed Mobius, a message aggregation platform with 85% of radio stations (as well as many agencies and brands) in South Africa using the dashboard for communicating with its audiences.