Prof Dan Ariely

Social Sciences, Author

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Dan Ariely is Professor of Psychology and Behavioural Economics at Duke University (USA), where he holds appointments at the Fuqua School of Business, the Center for Cognitive Neuroscience, the School of Medicine, and the Department of Economics. He is also a founding member of the Centre for Advanced Hindsight, and the author of two New York Times bestsellers on behavioural economics - Predictably Irrational: The Hidden Forces that Shape Our Decisions and The Upside of Irrationality: The Unexpected Ways We Defy Logic at Work and at Home.

Ariely’s research has been published in leading psychology, economics and business journals, and has been featured occasionally in the popular press. He is a regular contributor to Marketplace. Using simple experiments, he studies how people actually act in the marketplace, as opposed to how they should or would perform if they were completely rational. His interests span a wide range of daily behaviours and his experiments are consistently interesting, amusing and informative, demonstrating profound ideas that fly in the face of common wisdom.

Ariely earned a Bachelor’s degree in Psychology from Tel Aviv University, his Master’s and Doctorate degrees in Cognitive Psychology from the University of North Carolina, and a Doctorate in Business Administration from Duke University.